Solution Studio

Build the systems that grow businesses.

Solution Studio works directly with founders and leadership teams to connect revenue, sales, product, AI, and software into systems that create measurable growth.

Let's Build Together See selected work
20+ YearsBuilding revenue and growth systems
Cross-FunctionalSales, marketing, product, AI, and software
Strategy Through ExecutionFrom the initial decision through implementation
Startup to EnterpriseExperience across company stages
How we create value

One studio. Connected expertise.

Most business problems do not fit neatly inside one department. Growth may require better positioning, a stronger sales process, a new product experience, or an AI-enabled workflow.

Solution Studio works directly with founders and leadership teams to identify the real constraint, design the right system, and help build it.

RevenueEconomics, pricing, pipeline, retention, and expansion
Enterprise SalesPositioning, enablement, partnerships, and deal execution
MarketingDemand, acquisition, lifecycle, and customer insight
ProductExperience, adoption, roadmap, and expansion
AIAgents, automation, knowledge, and decision support
SoftwareApplications, portals, integrations, and operating systems
OperationsWorkflow, accountability, reporting, and execution
BUSINESS GROWTHone connected system
BUSINESS GROWTHone connected system
What we build

Strategy, systems, and execution.

Strategy through implementation — each capability reinforces the others.

Revenue Growth

A connected commercial engine — from market to expansion — measured at every stage.

GTM strategy · demand generation · enterprise sales enablement · revenue operations · partnerships

AI Applications

Intelligent workflows that act — with retrieval, reasoning, and human approval built in.

AI agents · internal tools · CRM automation · knowledge systems · workflow automation

Custom Software

Connected product ecosystems — customer-facing, internal, and everything between.

Web applications · portals · operations consoles · API integrations · rapid MVPs

Fractional Leadership

Executive direction with accountability — priorities, owners, cadence, and results.

Fractional CMO · Head of Growth · GTM leadership · sales enablement · AI strategy

Selected work

Systems running real businesses.

Three client systems in production, and the prototypes behind what's next. Interfaces are shown with representative data.

Client system · In production

Executive Operating Dashboard

Leadership ran the business on stale spreadsheets assembled by hand.

MMeridianExecutive overview · Aug MTD · refreshed 6:00 AMExport board update
Revenue MTD$1.42M+6% vs target
Gross margin41.2%−4.2 pts · 3rd week
Quarter forecast$4.9M92% confidence
Operating cash7.2 moat current burn
CEO briefing · Monday, Aug 3

Revenue remains ahead of target, but margin has declined for the third consecutive week. Three enterprise deals represent 46% of the quarter forecast and have not advanced in more than 14 days.

Decide todayReview margin by service line
Decide todayEscalate stalled deals · $2.25M
This weekApprove inventory purchase
What it changes
The CEO opens one screen and knows what changed, why it matters, and the two or three decisions the day requires — on current numbers instead of last month's.
Role: operating model design, product design, system buildStatus: client system, in production
Client system · In production

AI-Enabled CRM

Sales data lived in five tools, and pipeline risk surfaced too late to act.

CCadenceAccounts / Lakemont Property Group● At risk
Lakemont Property Group
Value$185,000
Probability65%
Expected closeSep 18
Proposal viewed — 3rd open · 6 min on pricingBuying signal
No email response in four daysStalling
CFO not on Thursday's meeting invite
Revenue intelligence
Deal healthAt risk
Recommended action

Add the CFO to Thursday's meeting and include the three-year cost comparison.

Close probability 65% → 78%
Prepare follow-up
What it changes
Salespeople open an account and see the next action worth taking. Leadership sees where the forecast is at risk while there is still time to fix it.
Role: strategy, product design, system architecture, build directionStatus: client system, in production
Client system · In production

AI Voice Call Center

Phone-heavy businesses lose revenue after hours and during peak load.

LIVE02:41Sarah Mitchell(616) 555-0184 · existing customerAI confidence 96%Take over call
Our furnace is short-cycling again — we need someone out this week.
Intent · furnace repairUrgency · high
I can see your Bryant unit from last fall's visit. Thursday at 10:00 AM is our first opening — does that work?
Thursday works. Is this going to cost more than last time?
Objection · price
Your Comfort Plan covers the diagnostic — any parts are sent to you for approval before work begins.
Plan coverage explained
Call copilot
Lead score82
UrgencyHigh
AppointmentThursday · 10:00 AMTechnician M. Alvarez · CRM syncing
Appointment confirmed Estimated job value $1,450 Human review not required
What it changes
Every call is answered, qualified, and booked — including the calls that used to hit voicemail after hours — and the CRM is updated before the caller hangs up.
Role: concept, product design, voice-agent architecture, buildStatus: client system, in production

More systems

Working prototype

Sales & Quote Agent

Reps spent hours on account research and quote assembly before every call.

QQuoteDeskCascade Legal Group · Q-2047 · stage 5 of 6 · ApprovalRequest approval
Replace 18 printers across our four locations and add a monthly toner program.
Keep the three color units at HQ, or standardize the full fleet on one model?
Recommended configuration

18× MX-540 · 36-month service agreement · monthly toner program · staged install over two weekends

Cuts device models from five to one and creates $1,548/mo recurring revenue.

Live quote
18× MX-540 device$20,700
Install + service · 36 mo$13,100
Toner program$1,548/mo
Multi-site discount−$2,400
Total contract value$87,128
Approval required — discount exceeds the standard threshold by 2%. Routed to the sales manager.
What it changes
The AI researches the account, recommends a configuration with commercial reasoning, and builds the quote as the rep talks — with discount rules enforced by the system. Prep time is expected to drop from hours to minutes.
Role: product design, pricing logic, prototypeStatus: working prototype

Additional systems

Product conceptInvestor Portal

LPs waited on hand-assembled reports. A portal for capital deployment, performance, documents, and milestones.

Working prototypeInventory Intelligence

Stockouts and tied-up working capital. A forecasting layer that predicts demand and flags reorder decisions.

Internal toolKnowledge System

Institutional knowledge trapped in documents. Semantic search with citations, permissions, and reviewed answers.

Product conceptField Service Application

Technicians ran on paper and phone calls. A mobile view with routing, tickets, parts, photos, and completion.

How we work

From business problem to working system.

01

Understand

Learn the business, customer, economics, goals, and constraints.

02

Identify

Find the highest-leverage opportunity or bottleneck.

03

Design

Create the strategy, workflow, product architecture, and execution plan.

04

Build

Develop the system, application, GTM motion, or operating process.

05

Improve

Measure the outcome, collect feedback, and refine the system.

Strategy matters. Shipping matters more.

Ways to work together

Three ways to engage.

Every engagement starts with a direct conversation about the business problem.

Advisory

Strategic Advisory

Best for
Founders and executive teams that need clarity, prioritization, or a clear direction.
Typical work
GTM strategy, growth planning, AI strategy, positioning, pricing, and revenue analysis.
Outcome
A clear decision, roadmap, and execution plan.
Discuss an advisory need
Build

Build Engagement

Best for
Organizations that need a working application, system, prototype, or automation.
Typical work
AI applications, custom software, CRM systems, portals, dashboards, workflow automation, and MVP development.
Outcome
A working product or system, not a presentation.
Discuss a build
Embedded

Fractional Leadership

Best for
Companies that need experienced leadership without immediately making a full-time executive hire.
Typical work
Head of Growth, fractional CMO, GTM leadership, product marketing, sales enablement, revenue operations, and AI strategy.
Outcome
Executive direction combined with hands-on implementation.
Discuss fractional leadership

Nick Perez

Revenue, Growth & AI OperatorPrincipal, Solution Studio

About

Built by an operator.

Solution Studio is an independent advisory and build practice led by Nick Perez.

For more than 20 years, Solution Studio has helped organizations grow revenue, launch products, modernize operations, and turn complex ideas into practical execution — across startups, privately held companies, healthcare organizations, technology businesses, and Fortune 500 brands.

The work connects disciplines that are usually separated: enterprise sales, marketing, product, AI, software, and operations. That lets the studio identify the real constraint and help build the system required to solve it. Every engagement is led directly by Nick Perez.

Selected experience

  • Led growth across a multi-state healthcare platform.
  • Built enterprise GTM programs serving Fortune 500 brands.
  • Designed AI-enabled operating systems for established service businesses.
  • Developed and launched consumer and healthcare products.
Let's Build Together
Industries

Experience across complex businesses.

HealthcareTechnologySaaSProfessional ServicesFinancial ServicesManufacturingHome ServicesGarage DoorConsumer ProductsPrivate EquityNonprofit
Stack

Built with a modern AI and software stack.

OpenAIAnthropicCursorGitHubVercelRailwaySupabasen8n
Contact

Bring us the business problem.

The answer may be a stronger go-to-market motion, an AI application, custom software, or fractional leadership. Solution Studio will help identify what needs to be built and turn it into action.

Email Solution Studio

Solution Studio accepts a limited number of advisory, build, and fractional engagements at a time so the work stays directly led.